2.10.2009

strong opening

i'd say congratulations are in order for all the crew who worked on coraline. blood, sweat and tears were literally shed to make this movie happen. many people made huge sacrifices in their personal lives so this film could be what it is. i was very fortunate to play a small role in the creation of this film, but there were about 300 other amazing individuals who worked just as hard and if you know any of them, smack 'em on the back and say thanks!


(i got bored an ripped off shepard fairey last night)

and while it may not be immediately apparent, we performed really well last weekend. why? here's why. the final tally for the weekend B.O has been reported to be $16.8 million. most trackers had us coming in closer to half that. we opened on about 2,300 screens, which is about 1,000 less than most "wide releases", and still managed to come in 3rd for the weekend. interestingly, about 60% of the gross from opening weekend came from 3D theaters. (if you haven't yet, go see it in 3D before the jonas brothers run it out of the 3D theaters in 2 weeks) we beat out pink panther 2, which everyone predicted would bury us. the film "taken" came in second, but our per screen average was higher, so you could make an argument that we came in 2nd. maybe not technically, but... as for the number one spot, you can't really put coraline up against a movie like "she's just not that into you" and expect reason to prevail. funny thing is, a lot of people seem to be pretty "meh" about that one after having seen it, and the word of mouth of coraline has been terrific, so hopefully in the long weekend coming up (valentine's day too!) we will continue to see good things for coraline.

i was heartened by this picture my mom sent me a couple of days ago. she still lives in the town where i grew up, newnan, georgia, which is a suburb of atlanta, about 40 miles southwest of the city. not exactly ground central for film promotion, but someone lovingly painted this mural in the window for opening weekend!



in a couple of days i will post some pics from the premier and a DIY crew screening from opening night.

8 comments:

Hung-Hsuan Lo (Sandra) said...

Great job for everyone who created Coraline. I just became a total fan of it after I saw this great 3D animation. I am also amazed by Coraline Website! Looking forward for all the great works designers!

a fan

j.spake said...

thanks sandra, i'm glad you liked it! W+K did a nice wrap up of their promotional campaign for coraline right here:
http://blog.wk.com/2009/02/shes-heeeeere.html

Tres Swygert said...

Congratulations to you and your crew members on making an awesome film Jeremy! :) Way to represent Georgia State. I hope to see the film again sometime soon. Again, congratulations, and I hope more success comes your way! :)

- Tres (pronounced "trace")

jriggity said...

congrats and KIK ASS !!

IM so happy its makeing money!! more more more...

get Laika going on the next film.

jriggity

Cassidy said...

And have you seen the numbers for the second weekend? They're even better than the first! The word-of-mouth popularity of this film must be really really strong. That bodes well for the future. Congratulations again!

D. Carlson said...

Yeah, especially when the movie being talked about is stop-motion!

I mean, how often does that happen? Has it EVER? I hope Coraline sweeps the Oscars next year.

Yaz said...

Hi Jeremy, I have seen your blog site after your reply to my question about an armature on stopmotionanimation.com Caroline comes to Turkey in May. So, I have not had a chance to see. But I cant wait to see it. In the meantime, it is great to meet someone who worked on this film. Congratulations to you all all crew members of Caroline! I will be following your blog site.

mefull said...

you might find this article interesting - well kind of sad really.

http://www.art-for-a-change.com/Obey/index.htm

mark